TOPSHOP: A London Icon

If there is a brand that captures the true energy of London streets, creativity and that elusive 'cool factor', it’s TOPSHOP. From its beginnings in the 1960s to today, it has become synonymous with high-street fashion with attitude: bold, playful and always one step ahead. Founded in 1964, TOPSHOP quickly moved beyond the boundaries of a traditional fashion brand. London wasn’t just its starting point, it was its pulse. Street culture, music, art and subcultures shaped its DNA.

Early collections already hinted at what would define the brand: unexpected combinations, retro silhouettes, quirky details and a confident approach to fashion. Visuals from past collections confirm this: a playful mix of vintage aesthetics, indie influences and a slightly rebellious spirit.

A collage of three runway images featuring models in relaxed, colorful outfits with a strong Y2K influence. Pink tops, low rise denim pieces, layering and playful details reflect a distinctive London fashion aesthetic.

Today, TOPSHOP continues its story with the same energy, reinterpreted for a modern moment. The collections combine trend, wearability and strong character – from statement pieces to those that become the foundation of every wardrobe.

Jeans with attitude

A collage of three images featuring a model wearing a light striped blouse and wide leg light blue jeans. The relaxed silhouette, minimal background and modern denim look create a timeless, effortless style.

Jeans is part of TOPSHOP’s DNA. And not just as a basic, but as a statement. This season, barrel jeans take the spotlight, a trend-driven silhouette with a softly curved shape that adds dimension and a sharp, modern edge to any outfit. It’s a cut that steps away from the classic, which is exactly why it feels fresh, contemporary and unmistakably London-inspired.


Of course, the TOPSHOP jeans story doesn’t stop at one fit. The collection spans a wide range of styles, from straight and wide-leg silhouettes for an effortless look to high- and low-rise options that adapt to different personal styles. Flared jeans return in a modern interpretation, while skinny jeans remain a timeless choice, designed to highlight the silhouette and pair seamlessly with both minimal and statement pieces. Each style has its own role, from everyday essentials to standout fashion moments - all united by a great fit and that signature 'jeans with attitude.'

The foundation of every look

Model wearing a white T shirt and wide leg light blue jeans posing against a blue background. Minimal styling and a relaxed silhouette highlight a modern, clean look.

If jeans sets the tone, the basics create balance. At TOPSHOP, a great wardrobe is always a mix of statement pieces and a well-considered foundation. Minimal t-shirts and tops are the elements that allow an outfit to breathe and come together effortlessly. These are not boring basics. Their strength lies in the cut, the materials and the subtle details that make all the difference. They can be worn on their own or layered as the base of more expressive combinations. These are the pieces you reach for every day. And that’s exactly why they have to work, every time.

Outerwear

A collage of two images featuring a model wearing a brown jacket and wide leg trousers in a matching tone, layered with a light shirt. The relaxed silhouette and neutral tones create a modern, minimalist look.

Jackets and coats are that final layer that decides whether an outfit is simply good or truly great. The TOPSHOP collection brings outerwear designed for the pace of the city — practical, yet visually strong. Modern cuts take the spotlight, effortlessly fitting into everyday style while always adding something extra. From classic trench coats to cropped jackets, structured blazers and oversized silhouettes, each piece is designed to complete the look without overpowering it. These are the layers you put on in the morning and won’t want to take off until the end of the day.

The dress edit

Model wearing a flowing patterned dress and a black leather jacket walking through a minimalist industrial space. The contrast between the fluid silhouette and bold details creates a modern, urban look.

Dresses hold a special place in the collection — from light, everyday styles to those made for more memorable moments. When it comes to occasions like prom or graduation, TOPSHOP offers the perfect balance between elegance and a modern edge. These are not traditional, predictable pieces — each design carries a subtle twist that makes it stand out. Fluid fabrics, refined cuts and thoughtful details create dresses that feel effortless yet elevated. They’re not just made to look good, but to be worn with confidence.

TOPSHOP is more than just a brand. It’s an attitude. It doesn’t follow trends. It sets them. It doesn’t play it safe. It creates character. By combining London heritage, contemporary cuts and a distinctive design approach, TOPSHOP remains one of those brands that continues to inspire. For those who want to stand out and wear fashion their own way.

The latest TOPSHOP collection is available at Galerija Emporium and at Emporium.si, where a London signature translates into modern everyday style.

A collage of three images featuring models in modern outfits with denim pieces, layering and minimalist silhouettes against a blue background. The visual is complemented by the #LondonVibe text, highlighting a London inspired fashion aesthetic.