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BLOGBE THE NEXT BOSS
Every season brings a new beginning, a fresh opportunity, and a new perspective on the world of fashion. For Autumn/Winter 2025, BOSS unveils a refreshed vision that remains true to its essence – confidence, elegance, and individual strength. At the heart of this chapter lies the bold message Be the Next BOSS, building on the brand’s iconic mantra Be Your Own BOSS. This new campaign goes beyond clothing, embodying a lifestyle, personal stories, and an unstoppable drive for success. It is an inspiring vision that highlights the power each individual holds to shape their future and become a role model for others.
Stars that Shape the Future
BOSS has always spoken to those who push boundaries and create their own stories. This season, the campaign places a special focus on the journey toward success. It’s not only about the destination, but about the strength, conviction, and passion shown along the way.
At the forefront are two electrifying new talents set to make a lasting mark on the world of film: Aaron Pierre, the classically trained English actor and upcoming DC Studios superhero, and Ishaan Khatter, the Indian actor and dancer taking Hollywood by storm with his starring role in the 2025 Cannes Film festival darling HOMEBOUND. Both embody the youthful energy, dedication, and courage it takes to carve one’s own path.
Alongside them, the campaign features familiar faces already well-known in the worlds of fashion and pop culture: Taylor Fritz, the fastest-rising star on the professional tennis circuit, Amelia Gray, one of the fashion industry’s most sought-after new faces, and S.COUPS, the globally acclaimed K-pop superstar and SEVENTEEN leader. Each represents a different field of creativity, and together they embody the diversity and universal power at the heart of the BOSS message – staying true to yourself and leaving a mark.
Elegance in Seasonal Shades
The message of the campaign is seamlessly reflected in the collection for the colder months. For Autumn/Winter 2025, BOSS presents a rich interplay of tones and textures that highlight harmony while maintaining freshness and modernity. Sage green brings a subtle touch of renewal, while shades of grey and beige provide a calm foundation. These are elevated by deep chocolate hues, adding warmth and a sense of luxury to the collection.
Designed with layering in mind, the pieces range from soft knits and elegant coats to tailored blazers and contemporary accessories. The textures intertwine to create a refined richness that feels sophisticated rather than excessive. With this collection, BOSS proves that elegance in the colder months is never dull – it can be playful, inspiring, and deeply personal.
The new BOSS season is more than a fashion story – it’s an invitation to confidence and self-expression. It’s a reminder that every individual has the power to create their own path, become a source of inspiration, and follow their dreams. At the forefront are the people who push boundaries – actors, musicians, athletes, and models – yet the campaign also speaks to all of us who write our own story every day. Autumn/Winter 2025 brings strength, style, and elegance in one vision. This is your time – set the tone, tell your story, be the next BOSS.
