CELEBRITIES IN FASHION

When famous faces take the spotlight in fashion campaigns, it becomes more than just a showcase of new collections. It’s about the power of image, charisma, and the story each of them brings. This season, brands have once again turned to the biggest names. From music superstars to iconic models – let’s take a look at the faces currently inspiring the fashion world, and why they were the perfect pick.

Calvin Klein has long mastered the art of celebrity-driven campaigns – and this season, the spotlight is on two very different, yet equally charismatic stars. Bad Bunny brings his untamed energy and signature style to the brand’s underwear campaign. His presence is bold, playful, and provocative – exactly how Calvin Klein wants its pieces to make people feel. No filters, no pretending – just raw confidence and a strong 'I’m here' attitude.

In the Twinset campaign, one of the most refined models of our time shines – Doutzen Kroes. Her natural beauty, calm confidence, and timeless elegance make her a perfect match for a brand that celebrates femininity in all its forms. Twinset is no longer just about romantic lace and soft pastels – today, it speaks to strong, modern women who know how to play with contrasts: softness and strength, classic and contemporary.

In this campaign, Doutzen doesn’t come across as an untouchable diva, but as a woman of today – carrying her story in every moment. With her, Twinset proves that elegance can be relaxed, yet still incredibly powerful.

Emily Ratajkowski is known for breaking the rules – in fashion and in life. And in her campaign for Marella, she shows exactly that side of herself: confident, slightly rebellious, yet feminine and effortlessly stylish. Marella, typically associated with elegant yet wearable everyday pieces, gets a fresh twist through Emily’s energy – as if a classic silhouette was sprinkled with a dose of freedom and city chic.

Relaxed cuts, soft tones, and subtle elegance meet a playful gaze and a hint of provocative attitude. Emily wears Marella her own way – which is, in the end, what this fashion story is all about.

David Beckham is the face of the new BOSS ONE underwear campaign, which brings premium men's underwear to the spotlight through bold and dynamic visuals. Shot in sleek black-and-white tones, the campaign highlights minimalist design with maximum impact. With his unmistakable charisma, Beckham showcases a collection that includes boxers, briefs, and undershirts – all made from a comfortable cotton-elastane blend, designed for the perfect fit, all-day comfort, and a boost of confidence.

When a fashion icon like Kate Moss steps into the spotlight of a campaign, expectations naturally rise. But Kate – as always – delivers effortlessly. In her collaboration with Elisabetta Franchi, she brings her signature cool elegance to the table: that timeless chic with a rebellious edge that only she can truly pull off. Franchi’s fashion is known for its femininity, confidence, and a sense of luxury that never feels overdone. Kate adds her mysterious presence and subtle glamour, turning every silhouette into a scene from a fashion story. Together, they create the image of a woman who knows what she wants – and always stays true to herself.

Gisele Bündchen X Marc O'Polo

Gisele Bündchen, one of the greatest supermodels of all time, returns this year in the Marc O'Polo campaign, once again proving why her style is timelessly recognizable. In this campaign, which combines comfort and elegance, Gisele radiates effortless beauty while maintaining her signature sophistication. With her natural figure and relaxed look, she wears each piece as if it were made just for her – from dresses to laid-back jackets and cozy sweaters. Marc O'Polo, a brand focused on everyday elegance, brings a modern yet carefree aesthetic that perfectly aligns with Gisele’s personality. In this campaign, Gisele proudly wears pieces that are as feminine as she is – simple yet strong in their timeless elegance.